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How Technology is Transforming the Exhibitor Experience

Although many areas are still in their early stages of development, huge steps forward in immersive technologies such as VR, AR, AI and robotics are looking set to define generations to come. Their use in exhibition spaces are making waves in ‘customer experiences’.

The new opportunities that technology brings are seemingly endless. With Generation Alpha fast approaching, companies involved in exhibitions are looking for new ways to impress them.

We’ve compiled a list of the most interesting technology, ones that could shape the future of the exhibition industry. A list that may well help to get your exhibition noticed.

Interactions and conversations with Artificial Intelligence (AI)

AI can do so much to help exhibitors during their exhibition. From ticket sales to attendee management and chatbots, AI is helping to make events a simpler, better measured, immersive experience for both companies and customers.

Not only will AI help to organise and manage all aspects of events, but facial recognition software means that attendees can be recognised instantly. No more name badges and a much more seamless experience in the exhibitor/attendee relationship.

Conversations could also become easier for attendees, with chatbots around to simulate human conversation and answer any initial queries. Who knows, one day, chatbots could even replace the need for employee attendance, giving companies the freedom to improve their productivity elsewhere. (But lets hope not!, humans will always need humans).

Robots and drones replacing humans

It sounds pretty futuristic but it’s already happening at tech events such as this year’s CES conference. Robots are starting to replace bartenders and entertainment, even performing as guest speakers.

Driverless cars are starting to appear and could help bring customers to events in the near future. If driverless cars can bring airport loads of attendees, imagine what that could do to event numbers.

At the moment robots and drones are controlled manually or remotely, but augmented intelligence and neural linking are predicted to soon change that. For now, all we can do is watch this space!

Augmented and Virtual Reality offer new experiences

Merging the digital and physical world is starting to occur more and more within all aspects of technological development.

They help take users to an alternative space and time, and show them new possibilities which can be very useful when promoting an experience or new product.

Companies could give attendees an ‘event mission’ to complete within augmented reality, helping them experience what it’s like to fly a plane or create entire new worlds for them to escape to.

It is predicted that by the time Generation Alpha are immersed within the business world, communicating within a virtual world could be as normal as social media is to us today.

If you’re looking for new and exciting ways to interact with your exhibition attendees, speak to our event specialists by giving us a call on 01427 718178.