Let’s be honest – ‘who invented the term ‘pop-up’ – in our childhood pop-ups came in books and created an imaginary space in an instance. Moving this term to the physical realisation of something that is real and can be enjoyed in quick time, and then gone again as quickly as it was built, is madness.
But in this world of immediate gratification, low thresholds of boredom and ‘I want it now’, the ability to do the different for a short period of time and then move it elsewhere captures imaginations, creates stories and enables your customers, be they existing or potential, to indulge in an experience that is both memorable and lasting.
‘Pop-Up’ has been extended across the retail experience as we all as the experiential market. Henson Franklyn can do both; bars, shops, VR or selfie-booth, we have designed, built, delivered and removed them all. Pop-up events provide an increasingly popular platform for our clients to reach out to their customers. They offer new ways to build brand awareness and reach new audiences. Yet for all the effort that goes into creating an event that gives the illusion of just happening, we at Henson Franklyn understand that delivering such events takes coordination, planning, detail and reliability.
The Team at Henson Franklyn understand the difficulties in creating something that by definition can’t be formulaic and that’s why we offer the support and ideas to create truly memorable experiences, asking the right questions, understanding the desired outcome and making the correct decisions.
We should be your partner of choice. It is about the people and how they want to deliver for you, not about the money or the budget. Reliability and delivery comes from the people within a business. After all, we should know – we have been doing it for nearly thirty years and doing it for some pretty amazing people.