In the past, marketing events have been a tad wasteful. One-off, spectacular displays of marketing prowess, admired for a short while, only to be torn down and disappear days later.
However, in a time of ecological crisis, sustainability is clearly at the forefront of most event professionals’ minds.
Here are a few ways to get started on greening up your events;
Event management and production require meticulous planning. Setting realistic goals and gradually implementing a few sustainable practices at a time, may prove to be more streamlined and effective. Before you begin, you need to understand the environmental impact your events are causing, which is why you need to plan carefully.
Work out your impact
An easy example of this is being mindful of the carbon footprint your deliveries are garnering. Buying locally sourced products and using local suppliers will leave a lesser footprint than ordering bunting from Hawaii for example.
Supplying your event with local products may not always be possible, but with creative thinking, you can make it work. Other easy wins are obviously;
- Rubbish and recycling.
- Food waste (a MASSIVE contributor to C02 emissions).
- Your behaviour – being green should be advertised and actively encouraged.
- Energy, can you use some solar as opposed to all generators.
- Water points, to reduce bottled water.
Audience transport is a significant area of impact for most events. However, it is also one of the easiest to tackle. Promote and reward sustainable methods, such as car sharing. Organise coaches for groups, and always encourage cycling or walking. Getting punters to and from the venue is part of the planning process anyway, it just needs greening.
Providing marked recycling bins for your public is a must. Most event-goers use a bin during a show. They’ll mostly go for the greener choice – if it’s obvious. Any slight confusion due to signage will result in an epic mess! Signs should be bright and bold and state the type of waste which needs to go in each bin. Avoid huge lists of confusing dos and don’ts.
2. Food Waste
Providing recycling services for your catering units will strike up your green points. Re-home food waste to those in need; Australia’s Oz Harvest is a fantastic example of this. Food waste in landfill is problematic because it breaks down anaerobically (without air) creating methane gas 25 times worse for the greenhouse effect than CO2.