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The dos and don’ts of events

Getting ready for an event takes more time and preparation than many companies realise. Making a strong and high-quality impact is the difference between simply presence or prospering, so it pays to plan carefully.

Here is a list of dos and don’ts to ensure that you get the most you can out of your event attendance. Make an impact that counts.

Do:

Do flaunt your logo and brand everything – Your logo and brand colours are your company’s most recognisable features. Make sure you are consistent throughout all promotion and design. Think about custom URLs, branded giveaways and freebies, and consider every detail.

Do stay social – Social media platforms are one of the most useful ways to get your message out there and get your brand in front of new eyes. Make sure you use the event hashtag if there is one, so that its audience can find you easily.

Do be unique and authentic – When planning your event stand or branding, it’s really important that your space stands out in a crowd. Be yourself, be authentic, make sure your message is not only easily absorbed but that it has meaning. Unique brands are always the most memorable.

Do put a lot of effort into your email marketing – Email marketing gives you the ability to directly reach out to prospective attendees, sponsors, speakers and partners. Once these contacts have registered for your event, email will be your primary channel for communicating important updates and reminders to them.

Don’t:

Don’t use too many colours – According to new research, a signature colour can boost brand recognition by 80 percent. When designing your branding or stand, make sure you have a strong signature colour running throughout.

Don’t stray from your digital presence – An event is never an end point when building a customer relationship. Most visitors will visit your website after being introduced to your company, make sure all branding is consistent between digital and three dimensional.

Don’t leave yourself short on time – Preparing for a high-quality event takes time and focus. Leaving things until the last minute means that you will have to compromise on your delivery.

Don’t believe that budget is everything – Although it’s important to stick to your budget, there are many ways to make your event memorable and high quality without breaking the bank. Invest time and make more effort with email follow-ups and social media posts and maximise on the connections you have made. Have a solid plan together and speak to professionals about how to get the very most out of your budget.

If you’re looking to make high quality impact with your event branding, talk to our experts on 01427 718178.