All Case Studies

Why HSBC Bank Used Us For Wimbledon

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HSBC“It is imperative to have suppliers who we can rely on to understand our brand and the detailed level of product we expect. Henson Franklyn are very much part of our team and we trust them to deliver against brief while constantly bringing new ideas to the table. I would have no hesitation in recommending them.”

Kate Fullam, Sponsorship Manager, HSBC Holdings plc

 

 

Working with sports branding agency FastTrack we created a friendly, welcoming area where customers could interact with HSBC while they queued up to get into Wimbledon. It became a focal point for live media coverage, helping fans interact with ex-pro’s and allowing customers to engage with HSBC brand ambassadors.

HSBC at Wimbledon  HSBC on court at Wimbledon

With the aim of providing a memorable and engaging environment for the public queueing as well as staging Wimbledon’s notorious Court 20, this concept delivers a sharable experience. Using a cross-channel campaign running pre, on and post event delivered both value and legacy for the brand. Sponsorship activation is so much more than brand awareness.

HSBC signage at Wimbledon court 20

Our innovative design provided a court surface, scoreboard, seating area and clear spaces for brand messaging. We were also on hand every day of the championships from 06:30 am till late and were able to supply last minute graphics, printing and installing them the next day.

HSBC signage at Wimbledon  HSBC sponsor at Wimbledon with Tim Henman

Our experience of building a semi-permanent, full-size tennis court on a sloped golf course made us the ideal team for the job. Our extensive experience in managing installations in delicate locations also ensured that the site grounds weren’t damaged.