All Case Studies

Crufts – The World’s Greatest Dog Show!

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The Kennel Club

Having worked with The Kennel Club for over fifteen years, we were asked to review the delivery of branding items around the Main Arena at the World’s Greatest Dog Show. Steeped in history and tradition Crufts is a balance of the existing whilst bringing in the new, moving forward and keeping the show fresh whilst also respecting the manner in which an event of this type has developed since 1891 when it was first held in Islington.

For Henson Franklyn working with an event and organisation of this stature, with global reach, is an honour and it has always been more than a job to us.


Tasked with merging the newly launched main arena digital signage into a new arena rail, whilst maintaining all the functionality required to operate the actual show was a challenge, but a challenge our designers and joiners relished. Working as a team with the Operations Director from The Kennel Club we designed and delivered something that worked first time.

Delivering the additional items of branding, podiums, winners markers, media backdrops and all manner of additional branding items that helped to bring the main arena together was possibly a simpler task. However these items all need to be perfect every time they are delivered, they will be scrutinised not only by the teams we deliver to but also to the world when the champion is announced and they sit on one of the podiums we made and delivered, whilst the trophy is removed from the trophy plinth we designed and built. Therefore immaculate delivery, thorough planning and constant liaison with the teams delivering the show is paramount to the success of our relationship with the organisation and the part we play in delivering this event.