Nestlé Purina
Exhibition Stand

When Purina, Nestlé’s specialist pet food brand, asked us to create their Breeder Connect stand at Crufts 2022 (for a second year) we were naturally thrilled. This time Team HF brought all their skills to the fore to create a classy business-class style lounge for breeders to be able to relax in comfort whilst at the show.

  • 10x10m bespoke exhibition
  • Reception/welcome desk
  • Large business-class lounge
  • Hexagonal suspended signage
  • Ultra-wide digital printing
  • ‘Open walls’ with planting
  • Illuminated product displays
  • Touch screens
  • Luxurious soft furnishings
  • Refreshment service counters
  • Power & lighting

Working closely with the Purina team, we came up with a very stylish structure that brought the Purina ProPlan brand to life. An inviting, open structure, that encouraged breeders to rest and enjoy refreshments within its inner sanctum. Luxurious seating, elegant planting and a friendly welcome made this particular design stand out from the more sales orientated exhibits around it.

But it was the thorough and detailed event planning, facilitated by continuous discussion with the client, suppliers and other stakeholders, that really made this a success. We have a very strong and healthy relationship with Nestlé and have produced a number of events for them over the years. The level of trust we have in each other enables both parties to have a deeper understanding of what level of product and delivery is required – and it shows.

The Henson Franklyn team nailed our brief in their proposal and then just got on and made it all happen without a fuss.

Kelly Wilcox, Breeder & Events Manager, Nestlé Purina Petcare


• Creative Concept
• 3D Visualisation
• Technical Architectural Drawings
• Graphic Design
• Custom Exhibit

• Bespoke Manufacture
• Suspended Rigging
• Lighting Truss
• AV
• Large Format Print

• Graphic Production
• Installation & Dismantle
• Dedicated Project Management
• Transport & Haulage
• Storage & Warehousing