HSBC – FEI Classics™
Brand Overlay

When HSBC needed a reliable partner to bring to life their global sponsorship of the FEI Classics™ they turned to Henson Franklyn for our reputation and experience in the equestrian market.

  • Worldwide Delivery/installation
  • All Private & Public hospitality structures
  • Whole event signage: directional/informational/advertising
  • Showjumps
  • Winner Podiums & Presentation Plinths
  • Brand legacy giveaways
  • Media backdrops
  • Competition start/finish items
  • Branded event features

We delivered a brilliant sponsorship package for the 5 star series in the UK and then delivered again in France, Australia and the USA. Our activation included everything from branding fences, grandstands and tents for media and hospitality to horse-trailer cafes and fun signage that conveyed the spirit of the event.

We turned the delivery of the UK event around in just 10 days and got HSBC some of their best sponsorship exposure on TV. Our team were on-hand throughout all events to support our client and ensure that everything ran smoothly.

I trust the Henson Franklyn team to do things properly. They understood the level of quality we expected and delivered at every stage of the project.

Laura Bush, Marketing Manager Sponsorship, HSBC


• Brand Overlay
• Interpretation
• Creative Concept
• 2D Graphic Design
• Branding Project Control
• Site Management
• Geo-Mapping Site Survey
• Broadcast Optimisation

• Large Format Printing
• Graphic Production
• Direct-to-Rigid Media Printing
• Roll-to-Roll Vinyl Printing
• Vinyl-cut Production
• Wayfinding
• Custom Designed Features

• Structural Calculations
• Crowd Analysis
• Sponsor Activation Signage
• Expert Resource Planning
• Installation/Dismantle
• Transport & Haulage
• Storage & Warehousing