360º Experience

As a sponsor of the 2015 Rugby World Cup, Emirates International Airline wanted something impactful, cost-effective and innovative that would result in viral brand exposure. Working with sponsorship agency, Engine Sport we delivered a one-of-a-kind activation.

  • Demountable structure
  • Structurally engineered & calculated
  • Bespoke roof and wall sheets
  • Ultra-wide digital printing
  • Visitor queuing system/control
  • 360 photography bullet rig
  • Interactive data sharing points
  • AV & Lighting
  • Storage & Warehousing

We delivered a circular, portable fan zone with a 360º bullet photography rig to capture footage of fans. This resulted in Emirates biggest ever social media reach for a single campaign.

We managed everything from concept through to delivery including structure design, weatherproof sheet production and both external and internal large format artwork and imagery. We also had the challenge of de-rigging and reinstalling the structure over a 24 hour period, in line with Trafalgar Square authority guidelines.

Henson Franklyn led the planning and execution, with their on-site team going above and beyond, to deliver this structure across high profile London sites (Trafalgar Square and Richmond). They are a pleasure to work with and can be relied on for their attention to detail and delivering unusual projects.

Adam Shapland, Events Director, Synergy Sponsorship


• Creative Concept
• 3D Visualisation
• Animation
• Technical/Architectural Drawings
• Structural Engineer Calculations
• Environmental Modelling
• Spatial Planning & Ergonomics

• Crowd Engagement
• Roadshow
• Bespoke Manufacture
• CNC Machining
• AV Production
• Ultra-wide Printing
• Graphic Production

• Installation/Dismantle
• Dedicated 24hr Support
• Time Sensitive Delivery
• Multi-venue Project Management
• Specialist Event Management
• Transport & Haulage
• Storage & Warehousing