British & Irish Lions Tour
Brand Overlay

The British & Irish Lions Tour needed a reliable partner to deliver their sponsorship branding across every media event in the four nations of the UK and then in New Zealand. Our understanding of the logistical challenges and our know-how in brand exposure made Henson Franklyn the perfect fit.

  • Team Launch set build
  • Media backdrops
  • Welcome features
  • Pitch-side advertising
  • Changing rooms & TV studios
  • On Tour branding partner & support
  • Media Launch party
  • Brand CGI application (entire tour)
  • Bespoke branded items

We designed and produced everything including stage sets, back drops, entrances, dressing and large format print. Meticulous planning and understanding the nuances of each location was critical to ensuring the right stock was in the right location on time, with consideration to poor weather, ferry crossings and traffic problems.

We had to think on our feet to respond to evolving situations. One key challenge was the ability to erect temporary branded structures at a moment’s notice in response to media opportunities.

Henson Franklyn were a superb asset to The Lions Tour and were a vital member of our touring party. Their tenacious enthusiasm and ‘can do’ attitude ensured we delivered for all 14 partners, making this Tour’s commercial activation the most successful ever.

Charlie McEwen, Sales & Commercial Director, British & Irish Lions


• Brand Overlay
• Interpretation
• Creative Concept
• 2D Graphic Design
• Branding Project Control
• Site Management
• Geo-Mapping Site Survey

• Broadcast Optimisation
• Graphic Production
• Direct-to-Rigid Media Printing
• Roll-to-Roll Vinyl Printing
• Vinyl-cut Production
• Wayfinding
• Custom Designed Features

• Sponsor Activation Signage
• Expert Resource Planning
• Installation/Dismantle
• Transport & Haulage
• Storage & Warehousing