Working with sports branding agency FastTrack we created a friendly, welcoming area where customers could interact with HSBC while they queued up to get into Wimbledon. It became a focal point for live media coverage, helping fans interact with ex-pro’s and allowing customers to engage with HSBC brand ambassadors.
With the aim of providing a memorable and engaging environment for the public queueing as well as staging Wimbledon’s notorious Court 20, this concept delivers a sharable experience. Using a cross-channel campaign running pre, on and post event delivered both value and legacy for the brand. Sponsorship activation is so much more than brand awareness.
Our innovative design provided a court surface, scoreboard, seating area and clear spaces for brand messaging. We were also on hand every day of the championships from 06:30 am till late and were able to supply last minute graphics, printing and installing them the next day.
Our experience of building a semi-permanent, full-size tennis court on a sloped golf course made us the ideal team for the job. Our extensive experience in managing installations in delicate locations also ensured that the site grounds weren’t damaged.